The story of Montbell is the story of its founder and CEO, Isamu Tatsuno. Born in 1947 in Osaka, Japan, Tatsuno spent much of his youth dedicated to becoming a mountaineer. Deeply impressed by Heinrich Harrer's White Spider: The Classic Account of the Ascent of the Eiger, Tatsuno had two dreams - to become a famous climber and to start a mountaineering equipment company.
By the early 1970s, Tatsuno had achieved his first dream by becoming a renowned climber. In 1969 at the age of 21, he became the second Japanese to climb the North Face of the Eiger in the Swiss Alps. He also climbed the North Face of the Matterhorn. In 1970, he opened the first rock climbing school in Japan.
In 1975, Tatsuno achieved his second dream and he founded his own company, Montbell Co., Ltd. He also became enthusiastic about canoeing and kayaking and won the third annual competition of the Kansai Wildwater kayaking competition. In the nearly three decades since, Tatsuno has kayaked numerous rivers including the Trishuli River, the Marsyangdi River, and the Seti River in the Himalayas of Nepal; Kurobe Canyon from the Japan Alps to the Sea of Japan; the Colorado River through Arizona's Grand Canyon; and rivers through the jungles of Costa Rica in Central America.
But Tatsuno's many accomplishments are not limited to just adventuring and running a business. He is also deeply involved in social causes. In 1991, he founded Paramount Challenge Canoe (a Japanese association promoting canoeing for the disabled) and is very active in education as well. He works as a Professor at the Biwako Seikei Sports University; is on the Committee of the Japanese Ministry of Education, Culture, Sports, Science and Technology; As well as the Committee for the Outdoor Education Foundation for Youth.
In his free time, Tatsuno can often be found practicing the art of traditional Japanese tea ceremony or playing the Japanese flute.
- Read the story in German, the article from "Jungfrau Zeitung", local newspaper in Switzerland
- CEO of Montbell Group
- Chief editor of mountaineering magazine "Gakujin"
- Goodwill ambassador of Anniversary of Diplomatic Relations between Switzerland and Japan
- Tourism Ambassador of Grindelwald, Switzerland
- Tourism ambassador of Zermatt, Switzerland
- Executive Director of Japan Eco Track Committee
- Chairman of SEA TO SUMMIT Committee
- Specially Appointed Professor at Kyoto University
- Professor of Biwako Seikei Sports University
- Tenri University Visting Professor and member of the External Peer Review
- The founder of the Paramount Challenge Canoe, the first disable canoe association in Japan
- Adviser of Ecotourism Japan Center
- Councilor of Scout Association of Japan
- Committee of Youth Hostel Association in Japan
- Committee of the Japanese Ministry of Education Culture, Sports, Science and Technology
Outdoor Activities and Expeditions
- Second Japanese to climb the North Face of the Eiger
- Climbed the North Face of the Matterhorn
- First descent of Kurobe River in the Japan Alps by kayak (from the headwaters to the mouth)
- Circumnavigated Kunashiri Island by sea kayak.
- Traveled from Kamchatka Peninsula along the Aleutian Islands to Alaska
- First Japanese kayaker to kayak the entire Colorado River through Arizonas Grand Canyon
- Kayaked numerous rivers including the Trishuli river, the Marsyangdi river, and the Seti river in the Himalayas of Nepal
- The Mainichi Shinbun's 36th Annual Businessperson of the Year Award (2016)
- Prize for the Design Excellent Company (2005)
- 2000 Gold Prize from the Italian Alpine Club (2000)
- Prize from the Minister for Trade and Industry (1995)
- Grand Prize from the Japan New Business Association (1995)
- Grand Prize of Entrepreneur from the Kansai New Business Council (1994)
- Montbell no genten, Yama no bigaku
- KISEKI (My Outdoor Life)
- Montbell, the Seven Decisions
- Syacho-shitsu wa Outdoor (The Presidents Office is Outdoors) (Yama to Keikoku sya)
- Guide to Canoeing and Kayaking (Yama to Keikoku sya)
- Canoe Enjoy Manual (Chihaya Shobo)
- Kayak (Yama to Keikoku sya). Translated by William Nealy.
- Jungfrau Zeitung, local newspaper in Switzerland
Read the article
- Guide to Outdoor Games (NHK)
- Kitayama River (NHK)
- CANOEING (NHK educational program)